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An industry approach to cases in strategic management /

Pearce, John A.

An industry approach to cases in strategic management / John A. Pearce II, Richard B. Robinson, Jr. - 2nd ed. - Chicago : Irwin, c1996. - xviii, 846 p. : ill., map ; 24 cm.

Includes bibliographical references (p. 814-846).

ISBN: 0256099332

Subjects--Topical Terms:
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .P339 1996

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