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Handbook of modern marketing.

VICTOR P. BUELL

Handbook of modern marketing. Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York, McGraw-Hill [1970] - 1 v. (various pagings) illus. 24 cm.

Includes bibliographies.

ISBN: 0070088381

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H1867 1970

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