Understanding mass communication : (Record no. 10550)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12576809 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MKU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150331132711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011031s2002 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0618128573 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | MKU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | .D443 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DeFleur, Melvin L. |
| Fuller form of name | (Melvin Lawrence), |
| Dates associated with a name | 1923- |
| 9 (RLIN) | 16864 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding mass communication : |
| Remainder of title | a liberal arts perspective / |
| Statement of responsibility, etc | Melvin L. DeFleur, Everette E. Dennis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Houghton Mifflin, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 504 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 9 (RLIN) | 1409 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dennis, Everette E. |
| 9 (RLIN) | 16865 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Library of Congress Classification | No | No | BOOK | Nairobi Campus Library | Nairobi Campus Library | General Stacks | 31/03/2015 | 5 | P90 .D443 2002 | MKU86100 | 03/03/2018 | 17/02/2018 | 17/02/2018 | 31/03/2015 | BOOK | |
| No | Library of Congress Classification | No | No | BOOK | Nairobi Campus Library | Nairobi Campus Library | General Stacks | 31/03/2015 | 3 | P90 .D443 2002 | MKU86326 | 24/08/2016 | 12/08/2016 | 31/03/2015 | BOOK |