Marketing strategy : (Record no. 1205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01052pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 671552 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MKU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150302110156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950518s1996 ilua b 001 0 eng |
| 010 ## - | |
| -- | 95022508 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256136920 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 025606929 (Int'l students ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | MKU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W249 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 2103 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | planning and implementation / |
| Statement of responsibility, etc | Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 392 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 440 #0 - | |
| -- | Irwin series in marketing |
| -- | 2104 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 1179 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 9 (RLIN) | 2105 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larréché, Jean-Claude. |
| 9 (RLIN) | 2106 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Library of Congress Classification | No | No | BOOK | Nairobi Campus Library | Nairobi Campus Library | General Stacks | 02/03/2015 | 5604.00 | HF5415.13.W355 1995 | MKU97357 | 02/03/2015 | 6104.00 | 02/03/2015 | BOOK | |||
| No | Library of Congress Classification | No | No | BOOK | Nairobi Campus Library | Nairobi Campus Library | General Stacks | 02/03/2015 | 5604.00 | HF5415.13.W355 1995 | MKU97356 | 02/03/2015 | 6104.00 | 02/03/2015 | BOOK | |||
| No | Library of Congress Classification | No | No | BOOK | Nairobi Campus Library | Nairobi Campus Library | General Stacks | 18/03/2015 | 5604.00 | 1 | HF5415.13 .W249 1996 | MKU97355 | 24/08/2017 | 6104.00 | 18/03/2015 | BOOK | 23/08/2017 | |
| No | Library of Congress Classification | No | No | BOOK | Thika Main Campus Library | Thika Main Campus Library | General Stacks | 15/07/2015 | 5604.00 | HF5415.13 .W249 1996 | MKU120109 | 15/07/2015 | 6104.00 | 15/07/2015 | BOOK |