Introduction to marketing management; (Record no. 19709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972cam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3598462 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MKU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150507173209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 690806s1969 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6919980 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .R4 1969 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rewoldt, Stewart H. |
| Fuller form of name | (Stewart Henry), |
| Dates associated with a name | 1922-1979. |
| 9 (RLIN) | 32021 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing management; |
| Remainder of title | text and cases |
| Statement of responsibility, etc | [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Homewood, Ill., |
| Name of publisher, distributor, etc | R. D. Irwin, |
| Date of publication, distribution, etc | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 718 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | On spine: Marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographical footnotes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 1179 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 9433 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Scott, James D. |
| Fuller form of name | (James Dacon), |
| Relator term | joint author. |
| 9 (RLIN) | 32022 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R., |
| Relator term | joint author. |
| 9 (RLIN) | 32023 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Library of Congress Classification | No | No | BOOK | KIGALI CAMPUS LIBRARY | KIGALI CAMPUS LIBRARY | Short Loan | 07/05/2015 | HF5415.13 .R4 1969 | MKU14676 | 07/05/2015 | 07/05/2015 | BOOK |