Modern marketing (Record no. 4643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587cam a2200217 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2252143 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MKU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150312111741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 770909s1976 ch a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 8121916976 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MKU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.P54 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | R.S.N. PILLAI |
| 9 (RLIN) | 7749 |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing |
| Remainder of title | principles and practices : |
| Statement of responsibility, etc | R.S.N. PILLAI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | S. CHAND |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,592p |
| Other physical details | ill |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 2013 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Danjiang jiang zuo cong shu ; |
| Volume number/sequential designation | 1. |
| 9 (RLIN) | 7750 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Library of Congress Classification | No | No | BOOK | Thika Main Campus Library | Thika Main Campus Library | General Stacks | 12/03/2015 | 19 | 4 | HF5415.P54 2009 | MKU89482 | 06/03/2023 | 18/02/2023 | 12/03/2015 | BOOK | |
| No | Library of Congress Classification | No | No | BOOK | Thika Main Campus Library | Thika Main Campus Library | General Stacks | 12/03/2015 | 23 | 2 | HF5415.P54 2009 | MKU89483 | 25/06/2022 | 11/06/2022 | 12/03/2015 | BOOK |