Advertising and Promotions: (Record no. 9135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00671nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MKU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150326145306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150326b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538479868 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MKU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O34 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 14828 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotions: |
| Remainder of title | an integrated brand approach / |
| Statement of responsibility, etc | Richard J. Semenik...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | South-Western |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 710p.: |
| Other physical details | ill, |
| Dimensions | 29cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 9 (RLIN) | 13802 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chris T. Allen, Thomas C. O'Guinn and Hans Rudiger Kaufmann |
| 9 (RLIN) | 14829 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Library of Congress Classification | No | No | BOOK | Kakamega ODEL Library | Kakamega ODEL Library | General Stacks | 20/04/2015 | HF5821 .O34 2012 | MKU43474 | 14/11/2025 | 14/11/2025 | BOOK | 2500.00 | ||||
| No | Library of Congress Classification | No | No | BOOK | Kitale ODEL Library | Kitale ODEL Library | General Stacks | 26/03/2015 | HF5821 .O34 2012 | MKU45902 | 17/01/2017 | 26/03/2015 | BOOK | |||||
| No | Library of Congress Classification | No | No | BOOK | Kitale ODEL Library | Kitale ODEL Library | General Stacks | 26/03/2015 | 2 | HF5821 .O34 2012 | MKU45911 | 17/01/2017 | 26/03/2015 | BOOK | 22/04/2015 | |||
| No | Library of Congress Classification | No | No | BOOK | Malindi ODEL Library | Malindi ODEL Library | General Stacks | 26/09/2023 | HF5821 .O34 2012 | MKU43473 | 26/09/2023 | 26/09/2023 | BOOK | 1700.00 |