Entry Topical Term

Number of records used in: 94

001 - CONTROL NUMBER

• control field: 2013

003 - CONTROL NUMBER IDENTIFIER

• control field: MKU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20150302094240.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 150302|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MKU
• Transcribing agency: MKU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MKU)0: Kerin, Roger A. 2012, Marketing :, c2009.