Entry Personal Name

Number of records used in: 3

001 - CONTROL NUMBER

• control field: 8824

003 - CONTROL NUMBER IDENTIFIER

• control field: MKU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20150313115939.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 150313|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MKU
• Transcribing agency: MKU

100 ## - HEADING--PERSONAL NAME

• Personal name: McCarthy, E. Jerome
• Fuller form of name: (Edmund Jerome).
• Title of a work: Essentials of marketing.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MKU)0: Perreault,William D 1180, Applications in basic marketing., c1990-