Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill/Irwin, c2008.Edition: 18th edDescription: xxvii, 745 p. : ill. 28 cmISBN:
  • 978001221108
Subject(s): LOC classification:
  • HF5415.13 .M369 2011
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Holdings
Item type Current library Call number Status Date due Barcode
BOOK BOOK Nairobi Campus Library HF5415.13.M369 2009 (Browse shelf(Opens below)) Available MKU98124
BOOK BOOK Nairobi Campus Library HF5415.13.M369 2009 (Browse shelf(Opens below)) Available MKU76967
BOOK BOOK Nairobi Campus Library HF5415.13.M369 2009 (Browse shelf(Opens below)) Available MKU97683

Includes bibliographical references and indexes.

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