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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN:
  • 9780073380964 (alk. paper)
  • 0073380962 (alk. paper)
Other title:
  • Marketing management
Subject(s): LOC classification:
  • HF5415.13 .P388 2008
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK Nairobi Campus Library General Stacks BK HF5415.13 .P388 2008 (Browse shelf(Opens below)) Available MKU86315
BOOK BOOK Nairobi Campus Library HF5415.13.P388 2008 (Browse shelf(Opens below)) Available MKU77350
BOOK BOOK Nairobi Campus Library HF5415.13.P388 2008 (Browse shelf(Opens below)) Available MKU86023

Includes bibliographical references (p. 235-241) and indexes.

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