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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:
  • 9780073381060 (alk. paper)
  • 0073381063 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .K452 2009
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK Nairobi Campus Library General Stacks BK HF5415 .K452 2009 (Browse shelf(Opens below)) Available MKU86269
BOOK BOOK Nairobi Campus Library HF5415.K452 2009 (Browse shelf(Opens below)) Available MKU86506
BOOK BOOK Nairobi Campus Library HF5415.K452 2009 (Browse shelf(Opens below)) Available MKU86271

Includes bibliographical references (p. 447-467) and indexes.

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