A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

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TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Nairobi Campus Library General Stacks	BK	HF5415.13 .P388 2008 (Browse shelf(Opens below))	Available		MKU96820

Includes bibliographical references (p. 235-241) and indexes.

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