Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.

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Material type: Text

TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1993.Description: xxii, 627 p. : ill., maps (some col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Thika Main Campus Library General Stacks	BK	HF5415.13 .S437 1993 (Browse shelf(Opens below))	Currently in local use	18/03/2016	MKU109069

Includes bibliographical references and index.

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