Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	KIGALI CAMPUS LIBRARY General Stacks	BK	HF5415 .H258 2009 (Browse shelf(Opens below))	Available		MKU38257

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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