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Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : ill. ; 26 cmISBN:
  • 0024219320
Subject(s): LOC classification:
  • HF5415.2 .T83 1993
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK Embu ODEL Library General Stacks BK HF5415.2 .T83 1993 (Browse shelf(Opens below)) Available MKU15811

Includes bibliographical references and indexes.

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