Essentials of marketing research / William G. Zikmund, Barry J. Babin.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western/CENGAGE Learning, c2010.Edition: 4th edDescription: xix, 436 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	KIGALI CAMPUS LIBRARY General Stacks	BK	HF5415.2 .Z537 2010 (Browse shelf(Opens below))	Available		MKU115941

Includes bibliographical references (p. 424-430) and index.

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