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Consumer Behavior and Marketing Strategy J. Paul Peter,Jerry c. Olson

By: Peter, J, Paul.
Material type: materialTypeLabelBookPublisher: Boston IRIWIN INC c1990Edition: 2nd.Description: xxiii,608p. ill 24cm.ISBN: 0256079617.Subject(s): Consumer behaviorand marketing Strategy
List(s) this item appears in: Marketing
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BK HF5415.3 .P468 1990 (Browse shelf) Available

Includes index

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