Applications in Basic Marketing : Clipping from the popular business press / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

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Material type: Text

TextPublication details: New York McGraw Hill 2003Description: 214p ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Nairobi Campus Library General Stacks	BK	HF5415.13 .M369 2003 (Browse shelf(Opens below))	Available		MKU28140

Includes bibliographical references (p. 763-781) and indexes.

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