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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:
  • 9780273719601 (pbk. : alk. paper)
  • 0273719602 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5548.32 .C472 2009
Other classification:
  • 85.40
  • 85.05
  • QP 345
  • QP 650
  • QR 760
  • ST 610
Online resources:
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU068246
BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU29851
BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU33250
BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU33249
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BOOK BOOK Mombasa Campus Library General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU17101
BOOK BOOK Nairobi Campus Library General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU45475
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BOOK BOOK Nairobi Campus Library General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU45470
BOOK BOOK Nakuru Campus Library BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU50544
BOOK BOOK Nakuru Campus Library BK HF5548.32.C472 2009 (Browse shelf(Opens below)) Available MKU50843
BOOK BOOK Thika Main Campus Library General Stacks BK HF5548.32 .C472 2009 (Browse shelf(Opens below)) Available MKU12133

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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