TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing 
SN  - 0131019546
AV  - HF5415 .K6314 2012
PY  - 2012///
CY  - Uppwer Saddle River, New York
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Asia
ER  -