TY  - BOOK
AU  - Wimmer, Roger D.
TI  - Mass Media Research: An Introduction
SN  - 0534647189
AV  - P91.3 .W47 2006
PY  - 2006///
CY  - United States of America
PB  - Thomson Wadsworth
N1  - includes Appendix, Glossary and Index
ER  -