TY  - BOOK
AU  - Rewoldt,Stewart H.
AU  - Scott,James D.
AU  - Warshaw,Martin R.
TI  - Introduction to marketing management: text and cases
SN  - 6919980
AV  - HF5415.13 .R4 1969
PY  - 1969///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - On spine: Marketing management; Bibliographical footnotes
ER  -