TY  - BOOK
AU  - Tull,Donald S.
AU  - Kahle,Lynn R.
TI  - Marketing management
SN  - 002421700X
AV  - HF5415.13 .T85 1990
PY  - 1990///
CY  - New York, London
PB  - Macmillan, Collier Macmillan
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and indexes
ER  -