TY - BOOK AU - Falk,Edgar A. TI - 1001 ideas to create retail excitement SN - 0735203431 AV - HF5429 .F242 2003 PY - 2003/// CY - New York PB - Prentice Hall KW - Retail trade KW - Sales promotion KW - Marketing N1 - Includes index; Includes index UR - http://www.loc.gov/catdir/enhancements/fy0720/2003050680-b.html UR - http://www.loc.gov/catdir/enhancements/fy0720/2003050680-d.html UR - http://www.loc.gov/catdir/enhancements/fy1203/2003050680-t.html ER -