TY  - BOOK
AU  - Ace,Cathy
ED  - Chartered Institute of Marketing.
TI  - Successful marketing communications: a practical guide to planning and implementation 
SN  - 0750650273 (alk. paper)
AV  - HF5415.123 .A27 2001
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Communication in marketing
N1  - Includes index
ER  -