TY  - BOOK
AU  - Armstrong, Gary
TI  - Marketing an introduction: custom edition for aiu - online
SN  - 0536725926
AV  - HF5415 .K625 2003
PY  - 2003///
CY  - Boston
PB  - Pearson custom publishing
KW  - Marketing
N1  - includes bibliography and index
ER  -