TY  - BOOK
AU  - Farrar,Ronald T.
TI  - Mass communication: an introduction to the field 
SN  - 0697259870
AV  - P90 .F28 1996
PY  - 1996///
CY  - Madison
PB  - Brown & Benchmark
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -