TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9780324593754 (pbk.)
AV  - HF5415.2 .Z537 2010
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western/CENGAGE Learning
KW  - Marketing research
N1  - Includes bibliographical references (p. 424-430) and index
ER  -