TY  - BOOK
AU  - Denny,Stephen
TI  - Killing giants: 10 strategies to topple the Goliath in your industry 
SN  - 9781591843832
AV  - HF5415 .D457 2011
PY  - 2011///
CY  - New York
PB  - Portfolio/Penguin
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1113/2010043591-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1113/2010043591-d.html
ER  -