TY  - BOOK
AU  - Jewler,A. Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative Strategy in Advertising
SN  - 9780495095699
AV  - HF5825 .J46 2008
PY  - 2008///
CY  - Brazil
PB  - Wadsworth,Cengage learning
KW  - Advertising
KW  - Marketimng  Communication
N1  - Includes index
ER  -