TY  - BOOK
AU  - Hackley,Christopher E.
AU  - Hackley,Rungpaka Amy
TI  - Advertising & promotion: Chris Hackley and Rungpaka Amy Hackley
SN  - 9781446280720
AV  - HF5823 .H185 2015
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
KW  - fast
KW  - Reclame
KW  - gtt
N1  - Includes bibliographical references (pages 305-315) and index
ER  -