TY - BOOK AU - MIRAVUMBA JEAN LUC TI - SALES PROMOTIONS AS A STRATEGIC MARKETING TOOL FOR INFLUENCING CONSUMER BUYING BEHAVIOUR: THE CASE OF NYUNGWE FOREST LODGE (2010-2011) AV - HF5500 .M573 2013 PY - 2013/// CY - KIGALI PB - MOUNT KENYA UNIVERSITY ER -