TY  - BOOK
AU  - Masterson Rosalind and Pickton David
AU  - David Pickton
TI  - Marketing: an introduction 
SN  - 9780077098766
AV  - HF5415.13 .M586 2004
PY  - 2004///
CY  - London
PB  - The McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -