TY  - BOOK
AU  - Wilson Richard M. S. and Gilligan Colin
AU  - Colin Gilligan
TI  - Strategic Marketing Management: planning, implementation and control 
SN  - 9780750659383
AV  - HF5415.13 .W547 2005
PY  - 2005///
CY  - New York
PB  - Elsevier
KW  - Marketing
N1  - Includes index
ER  -