TY  - BOOK
AU  - Chiaravalle,Bill
AU  - Schenck,Barbara Findlay
TI  - Branding for dummies
T2  - --For dummies
SN  - 9780471771593 
AV  - HF5415.1255 .C48 2007
PY  - 2007///
CY  - Indianapolis, IN
PB  - Wiley Pub., Inc
KW  - Branding (Marketing)
KW  - Business names
KW  - Product management
KW  - Advertising
KW  - Internet marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2006934821-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2006934821-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2006934821-t.html
ER  -