TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 9780061353246 (hbk.)
AV  - BF448 .A75 2008
PY  - 2008///
CY  - New York, NY
PB  - Harper
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
KW  - sears
KW  - Thought and thinking
KW  - Reasoning
KW  - Consumers
N1  - Includes bibliographical references (p. [259]-267) and index
UR  - http://www.predictablyirrational.com/
UR  - http://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
ER  -