TY - BOOK AU - Santos,Shawn TI - How companies succeed in social business: case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands SN - 9780134036489 (hardback) AV - HF5386 .S3238 2015 KW - Success in business KW - Case studies KW - Social media KW - Internet marketing KW - fast N1 - Includes bibliographical references and index ER -