TY  - BOOK
AU  - Semenik, Richard J.
AU  - Chris T. Allen, Thomas C. O'Guinn and Hans Rudiger Kaufmann
TI  - Advertising and Promotions: an integrated brand approach 
SN  - 9780538479868
AV  - HF5821 .O34 2012
PY  - 2012///
CY  - UK
PB  - South-Western
KW  - Marketing-Management
N1  - Includes index
ER  -