TY  - BOOK
AU  - Hallberg,Garth
TI  - All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits 
SN  - 0471120049 (alk. paper)
AV  - HF5415.126 .H35 1995
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Database Marketing
KW  - Direct marketing
KW  - Data processing
KW  - Brand loyalty
N1  - Includes bibliographical references (p. 301-308) and index
UR  - http://www.loc.gov/catdir/bios/wiley041/95011214.html
UR  - http://www.loc.gov/catdir/description/wiley032/95011214.html
UR  - http://www.loc.gov/catdir/toc/onix03/95011214.html
ER  -