TY  - BOOK
AU  - Lamons,Bob
TI  - The Case For B2B Branding: Pulling Away from the Business to business Pack 
SN  - 0324398654 (hbk.)
AV  - HD69.B7 L36 2005
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Branding (Marketing)
KW  - Industrial marketing
N1  - Includes bibliographical references (p. 207-209) and index
UR  - http://www.loc.gov/catdir/toc/ecip0514/2005016729.html
ER  -