TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - An industry approach to cases in strategic management
SN  - 0256099332
AV  - HD30.28 .P339 1996
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references (p. 814-846)
ER  -