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	1.	Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. by McEwen, William J Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Gallup, 2005 Online resources: Table of contents Publisher description Availability: Items available for loan: Kitale ODEL Library (1)Call number: HF5415.32 .M397 2005. Place hold Add to cart (remove)
	2.	Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck. by Chiaravalle, Bill Schenck, Barbara Findlay Series: --For dummies Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, IN : Wiley Pub., Inc, c2007 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Nakuru Campus Library (1)Call number: HF5415.1255 .C48 2007. Place hold Add to cart (remove)
	3.	Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. by Rafinejad, Dariush, 1943- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ft. Lauderdale, FL : J. Ross Pub., 2007 Online resources: Table of contents only Availability: Items available for loan: Nakuru Campus Library (1)Call number: HF5415.15 .R32 2007. Place hold Add to cart (remove)
	4.	The Edge : 50 tips From Brands That Lead / Allen P. Adamson by Adamson, Allen P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Palgrave Macmillan, 2013 Availability: Items available for loan: Malindi ODEL Library (1)Call number: HF5415.15 .A33 2013. Place hold Add to cart (remove)

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