All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits / Garth Hallberg.

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Material type: Text

TextPublication details: New York : John Wiley & Sons, c1995.Description: xiv, 320 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Malindi ODEL Library General Stacks	BK	HF5415.126 .H35 1995 (Browse shelf(Opens below))	Available		MKU11062

Includes bibliographical references (p. 301-308) and index.

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