The Case For B2B Branding : Pulling Away from the Business to business Pack / Bob Lamons.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 1st edDescription: xi, 214 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Malindi ODEL Library General Stacks	BK	HD69.B7 L36 2005 (Browse shelf(Opens below))	Available		MKU12074

Includes bibliographical references (p. 207-209) and index.

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