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1.
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché. by Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: Nairobi Campus Library (3)Call number: HF5415.13.W355 1995, ... Thika Main Campus Library (1)Call number: HF5415.13 .W249 1996.

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2.
The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education, Inc., 2008
Online resources:
Availability: Items available for loan: Thika Main Campus Library (1)Call number: HD38.15 .L37 2008.

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