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	1.	Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia. by Paharia, Rajat Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Nairobi Campus Library (1)Call number: HF5415.32 .P34 2013. Place hold Add to cart (remove)
	2.	Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. by McEwen, William J Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Gallup, 2005 Online resources: Table of contents Publisher description Availability: Items available for loan: Kitale ODEL Library (1)Call number: HF5415.32 .M397 2005. Place hold Add to cart (remove)
	3.	All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits / Garth Hallberg. by Hallberg, Garth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : John Wiley & Sons, c1995 Online resources: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Malindi ODEL Library (1)Call number: HF5415.126 .H35 1995. Place hold Add to cart (remove)

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