Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:
  • 061866064X (instructor's exam copy)
  • 0618660631 (main student text)
Subject(s): LOC classification:
  • HF5415.2 .P373 2007
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5415.2 .P373 2007 (Browse shelf(Opens below)) Available MKU49605
BOOK BOOK KIGALI CAMPUS LIBRARY General Stacks BK HF5415.2 .P373 2007 (Browse shelf(Opens below)) Available MKU49612
BOOK BOOK Kitale ODEL Library General Stacks BK HF5415.2 .P373 2007 (Browse shelf(Opens below)) Available MKU95760

Includes bibliographical references (p. 581-611) and indexes.

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