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	1.	Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. by Cravens, David W Hills, Gerald E [joint author.] Woodruff, Robert B [joint author.] Series: The Irwin series in marketing Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : R. D. Irwin, 1980 Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5415.135 .C7 1980. Place hold Add to cart (remove)
	2.	Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5415 .C6944 1996. Place hold Add to cart (remove)
	3.	The sales manager's book of marketing planning / David W. Cravens. by Cravens, David W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Dow Jones-Irwin, c1983 Availability: Items available for loan: Mombasa Campus Library (1)Call number: HF5415.13 .C687 1983. Place hold Add to cart (remove)

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