Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R. D. Irwin, 1980.Edition: Rev. edDescription: xv, 573 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Thika Main Campus Library General Stacks	BK	HF5415.135 .C7 1980 (Browse shelf(Opens below))	Available		MKU6976

Includes bibliographical references and index.

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